moTi - 12:29 pm on May 20, 2013 (gmt 0)
People who use adblockers are probably not the type that would normally click on ads.
not quite true. adblock plus is set and forget. most of the time, people have activated it globally for all websites and for every kind of ad. it's not that all adblock users dislike advertising per se. it's just much more practical to block everything by default than to decide case-by-case for each website and for each advertising format. after all, who would do this work just to see some banners? and so all advertising forms and all websites are hit equally, deserved or not. be them annoying flashy layer ads on a spammy site or unobtrusive, probably informative text ads on a quality site.
that doesn't exactly mean, that people wouldn't be responsive on anything you serve to them. when they have global blocking turned on, they just can't decide anymore. that's the issue i have with adblock plus: it doesn't differentiate.