freitasm - 10:08 pm on May 18, 2013 (gmt 0)
Forcing ads on people who don't want to see them may benefit publishers in the short term, but it will not benefit the advertisers themselves, and they will be looking at the relationship between advertising spend and sales.
Advertisers prefer to spend where there is a return on their investment, and they will not continue with publications that under-perform.
Publishers that don't understand how it works are more likely to make less.
And that's why, if you read my previous replies in this topic, you will see we do other things with advertisers that don't involved banner ads - sponsored blog posts involving community for example, or crowdsourcing tech projects.
Lots of ways of being creative with marketing without running banner ads only. Obviously some need enough of an audience to be worth for advertiser but if you are really niche then it works pretty well.