freitasm - 8:58 pm on May 18, 2013 (gmt 0)
People who use adblockers are probably not the type that would normally click on ads.
A mistake many people make. There are many different ways of selling ad inventory. CPC and CPA require people to click an ad or click and do something (subscribe to a mailing list, watch a video, register, etc).
Another way of selling inventory is CPM. In the CPM model ads are paid on a thousand impressions, regardless of how many clicks are generated.
Google AdSense image ads are CPM. You get paid regardless of someone clicking or not.
A lot of people block ads with a the excuse that "I won't click on any ad anyway, so why bother showing it".
Reality is that people don't know if the ad show is CPM, CPC or CPA. In most of the cases JUST SHOWING the ad is enough to get revenue.
Publishers that don't understand how it works are more likely to make less...