---- AdBlock and other programs will destroy internet advertising.
moTi - 2:06 am on May 17, 2013 (gmt 0)
for the US difference is less than 1%
true. most u.s. visitors are naturally clueless when it comes to the interwebz. they still use internet explorer en masse and even installing the adblock plus addon (not available for ie) would be too difficult. nothing against the americans, let's face it: naive visitors are more click-happy and combined with the relatively high click prices these countries make for a good deal of webmaster income.
Those who use ad blockers are mainly from countries like Russia, Turkey, China, Arabian countries
untrue. in germany on average 25% of surfers meanwhile use adblock plus. depending on demography some webmasters report up to 60(!) percent. i see it in my stats. i have an international website and the ad impressions for germany are way behind the page impressions. firefox is the predominant browser, followed by chrome. german news websites have recently started a campaign to inform about their economical issues with adblocker users. result: 129% increase in adblock plus downloads. people are extremely advertising averse over here. it's a real threat and absolutely something to be concerned about.
you see, adblocker usage is largely country-specific and a matter of mentality.