freitasm - 8:15 pm on May 16, 2013 (gmt 0)
Checking the numbers. We have 75,000 registered users. Of those we have about ten percent who actively participated in the site over the last five months. We have sold 230 subscriptions in the last 12 months.
At $25/year a sub is a lot less than the ad revenue from each individual user. But if it makes them happy and doesn't affect my reveue that much (actually some might even be plus since they might have blocked ads)...
We obviously have to find other ways of generating revenued. For example we've worked with a local mobile operator for the last year in a sponsored blog. The difference is that we involved the community. Instead of them sending new smartphones for us to review (for free, as that wouldn't be charged to keep a separation between editorial and sales) we actually select from our registered users those who participate most and seem to have good knowledge. These users receive the smartphones and account credits and can then write up to six blog posts over a month. They can write about anything, good or bad. There's no input from the telco on this. And this series of blogs is something I can actually charge them - managing the blog, selecting the candidates from our users, making sure there's a flow of posts coming from them, solving any issues with their accounts, etc.
We have to be creative to make more money ;)