Leosghost - 6:48 pm on May 27, 2013 (gmt 0)
Btw .for other readers of the thread..most CPC publisher networks have some basic things in common..rules and advice for advertisers ..and rules and advice for publishers..
All the major search engines have different "tiers" of "publisher"..Yahoo and Bing refer to the higher level ( those with the most traffic ) as "partners" in their "partner network"...Google refers to them as "premium publishers"..
Which ever search engine's ad network they are in..these" partner" publishers have more "leeway" in the way they design their sites and the way they "blend" their ads into their sites etc..
Yahoo's partner publishers, have amongst the rules that they must enforce ( and the rules have remained the same since the Yahoo Bing deal )..that a partner publisher must ensure via whatever method they wish ( redirects via scripts or htaccess or whatever ) ..that no more than 5% of the traffic that clicks on the ads shown on their sites , is generated from IP addresses outside their designated Geo- graphical area (s)..any publisher whose site consistently sends more than 5% of non Geo-targeted traffic will have their quality score reduced..( similar effect to being "smart priced" ) and may have their contract with Yahoo Bing search rescinded..
The list of countries from which "traffic" is considered "acceptable" for Yahoo Bing search partners is not a large list..traffic quality is extremely important to them..and they do not expect the advertisers to be responsible for the filtering or targeting of the traffic that clicks on their ads from publishers within the system..it is the publishers responsibility to control their traffic quality..and the Geo-targeting..especially as the publisher is required to be logging at least 2 million distinct separate visitor IPs per month to be able to participate..
Google requires even higher separate distinct visitor IPs figures monthly to be in their "premium partner" system..
My contacts with Google premium partners ( whilst all parties are extremely discrete, and do not go into details, as the TOS of these contracts prohibit anyway )..tell me that Google is equally vigilant as regards the "quality of the traffic" that clicks on the ads displayed on premium publishers sites.. and that if the site is in French, that Google would be highly suspicious of large numbers of clicks from India or the Philippines*, and that the site owners are expected to make sure ( by similar methods to those advised by Yahoo ) that advertisers are not exposed to such risks..
All search networks Geo-target..none of their Geo-targeting is perfect.and sometimes it can go radically wrong..if that causes problems for the advertisers when their ads are displayed on publishers sites..it will not be the search network(s) , nor the advertisers, who will be thrown under the bus..
It is perfectly reasonable to expect that smaller publishers in Google's are also expected to not put the advertisers "at risk"..one of the fastest ways to get banned..is to have one's site which is aimed to appeal to a specific group of visitors, and to attract traffic from a particular area ( say a tourism site dealing with Florida, wishing to attract English speaking tourists to the Southern USA ) ..that suddenly gets thousands of clicks on the adsense from India or Pakistan or China,or Indonesia..
Geo-Ip targeting of sites is very easy, and very widespread, despite what some might say.. You can even "play safe" and redirect them to Google.com :)
or..you could allow the entire world to access and click on the adsense on your tourism in Florida site..
Question is ..do you feel lucky..
*Similar scenarii would apply to other languages, and their expected traffic and ads..