moTi - 1:11 pm on May 6, 2013 (gmt 0)
@internetheaven: i was not asking for the best solution for my website. in fact, i know the best solution for my website. of course we're talking about our own experience here and that's what i was asking for. your comment is very close to insult if you ask me. if you were right, we could close down this forum in a minute. if you don't like this thread or don't care to read, better don't answer at all next time, thanks.
i was interested in which kind of website content does well with image/rich media ads. mine is informational news content and obviously does much better with text ads.
and how much do these ads actually contribute to your adsense earnings. is it worth it?
my calculation was: if a site generates only 10% of earnings through these ads with 20% impression share, you could as well go back to 'text only', maybe without losing anything at all, because the 20% impressions will be filled with generally better perfoming text ads. after all, google's algorithm must fill a certain percentage of impressions with display ads to try out their performance. second consideration would be, that the visual impact through the more intrusive display ads should be compensated - which is not the case.