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---- Click-Through Rates With New Ad Sizes


davewray - 12:00 am on Aug 26, 2003 (gmt 0)


I don't buy this whole arguement that an overload of sites joining adsense will exhaust the advertiser base of adwords. To me that's a bunch of bunk (and I don't think bunk is a good thing ;) There are hundreds, if not thousands of little guys waiting in the gates, eager to try adwords, but their budget will not allow it....until now. You see, the more sites that show the ads of the big advertisers, the faster the big advertisers budgets will be exhausted, thus lower CPC ads will be shown on adsense carrying sites. You will not run out of advertisers. I do agree, that temporarily, EPC's may go down due to the fact that lower budget advertiser's ads are being shown on your site. However, the growth of sites adding adsense is likely to slow down, while the growth of advertisers using adwords is not likely to slow down, but increase with the influx of new internet users on a daily basis trying to sell something to make a living online...I know, I know, that was a LONG sentence ;) Well, this is just how I see things..you can pop my bubble now! :)

Dave.


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