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---- Click-Through Rates With New Ad Sizes


europeforvisitors - 2:53 am on Aug 25, 2003 (gmt 0)


I had a noticeable CTR increase when I switched from banners to skyscrapers, but things settled down after a couple of days, and the CTR went back to normal. (Of course, it's possible that it would have dropped if I'd stuck with banners; there's no way of knowing.)

I flirted with the leaderboard format a couple of days ago but reverted to skyscrapers. I didn't like the look of the leaderboards, and I prefer having the AdSense ads below my affiliate links (which are in the right-hand margin of my pages). Although AdSense is working very well for me, affiliate sales continue to produce at least 2/3 of my total revenues, and I don't want my affiliate links to look like afterthoughts.


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