Kirock - 10:49 pm on May 10, 2013 (gmt 0)
Hey everyone, I'm new here, though I've been reading these forums for a while. I noticed a sudden change in April on my site's Adsense revenue, and the trend has continued in May. The change appears to be primarily be affecting CTR. The site gets around 500-800k pageviews a month. Here's what I'm showing so far:
Jan: CTR 1.59% CPC 0.43 RPM 6.82
Feb: CTR 1.74% CPC 0.40 RPM 6.93
Mar: CTR 1.72% CPC 0.40 RPM 6.87
Apr: CTR 1.35% CPC 0.39 RPM 5.19
And so far this month:
May: CTR 1.29% CPC 0.49 RPM 5.37
Earnings so far in May are 12% - 22% lower than at this point in the previous 4 months. Even more alarming is that number of clicks per day are down nearly 30%. Traffic, however, is at the same level or higher than normal.
I've pored over the results and it just seems like the ads being delivered over the last month are either less relevant or less appealing to the readers for some reason. Or perhaps some of the more lucrative advertisers have dropped out or Google is just messing with something else.
Well I thought you might find this useful.. Just my 2 cents. Hope this helps.