rj87uk - 2:39 pm on Apr 17, 2013 (gmt 0)
I'm having a horrible year so far it seems my CTR has dropped over the last two years which I think coincides with interest based ads.
I mean I've seen adverts for things that I have bought after researching via Google however adverts like that follow me around when I'm really not looking to buy any more.
Example: I research and buy a keyboard around a week after buying my keyboard I still see adverts for them even when I'm searching for say a new monitor, I should really be seeing adverts for monitors.
I think there needs to be more of a balance between what the searcher is searching for and what they have been interested in the past.