edinburgher - 6:48 am on Apr 6, 2013 (gmt 0)
The AdSense to publisher relationship is an anomaly, almost completely without precedence and defying traditional business definition. That's exactly what Google intended when it created it and that's precisely what all of us signed up to be a part of.
Agreed. And I signed up to it because I trusted Google; I no longer do.
Not because I think they're ripping us of. They don't need to do that. It's their systems I no longer trust.
Originally Adsense was simple and comprehensible. I could be sure that the system treated me reasonably and fairly. For better or worse.
Now the whole thing is so complex that I think it's mathematically unstable. All the factors interacting produce a chaotic system where small publishers are at the mercy of waves of revenue fluctuation. But that doesn't matter to Google as long as their total revenue is rising.
This is no longer the system I signed up for.
So why am I still here? Because I'm in the UK and the cost of handling US$ payments makes dealing with advertisers directly prohibitive. But I've already stripped Adsense off lots of pages and expect to remove it from many more if things go on this way.