ember - 2:43 am on Apr 4, 2013 (gmt 0)
Problem is.... there is this middleman monopoly guy I have to work through.
You don't have to work through the middleman. You can approach advertisers on your own and keep all the money. I was doing that before Adsense. It was a heck of a lot of work. I'll gladly take Adsense any day and be grateful for it.