---- MakeupAlley.com - AdSense Case Study Website Teardown!
diberry - 3:53 pm on Mar 28, 2013 (gmt 0)
Ah, yeah, like top companies have a army of people who just search out good websites to work individual contracts with that they then have to manage after that? Because you know, they want to spend 100s of hours of manpower on that.
None of the top beauty sites have contract ads - it's all CPM, CPC and affiliate links. I'm not sure why this is, but my guess would be that the brands realize it's really the reviews that make the sales for them, not the banner ads. They send out a lot of free product samples for beauty sites to test and review, and that's probably a much better marketing spend for them than to make a contract deal with each beauty site. For as much good as banner ads do them, it makes more sense to just spend a modest budget with ad networks like Adsense and let the ads show up on ALL the major beauty sites. Focusing on getting their stuff reviewed on the best sites is a much better plan.