hannamyluv - 12:43 am on Mar 23, 2013 (gmt 0)
See, you are learning. Now we can have a good conversation about this.
However, I believe if you are running a website covering a certain industry (any industry) than it does add a lot to your credibilty if you actually are supported by the major players of that industry.
And can't they do this within Adsense/Adwords? In Adwords, you can choose the sites you advertise on. So why bother with a direct sale? As an Adsense publisher, can you really compete with a network like Adsense?
I know that the reason I don't directly deal with companies is because I simply do not have the network to even talk to the people in charge of advertising. And it does bring a certain amount of credibility that "Fortune 500 Company" is advertising on my site through Adsense (or another network) as opposed to "Mom & Pop XYZ - FREE WIDGET WITH EVERY ORDER - CALL NOW - LIMITED TIME OFFER" Company - which would be the best I could hope for with a direct sale. I know it is not fool proof, and I get some of that when I use Adsense, but on my own that kind of ad would be my only option. You have to think about that too, you know...
Take a look around at major websites. Most use some kind of ad network, mostly Adsense or whatever MS is pushing these days. Why? Because it is easy. That has always been the beauty of Adsense/Adwords. They are easy to use. Central and direct.