netmeg - 4:34 pm on Mar 22, 2013 (gmt 0)
I actually think all that is beside the point. Their biggest plus is that they are capturing the user at almost the perfect time in the buying cycle. That's always going to be the best kind of site for AdSense, whether you're about makeup, cars, or trips to DisneyWorld.
I also admire that they've obviously built their own gated community. Probly don't care much about Google updates at all.