Leosghost - 3:04 am on Mar 22, 2013 (gmt 0)
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Agree with you on the IBAs ( and no I haven't got the legs for other than "metro french" ..nor the interests, I'm one of the small number of designers of womens wear who are only interested in women..:)..the aggressive geo-targeting by G is a shame though..it seems 90% of the time to over ride even IBAs..( for me the adsense on the BBC is always for "expat investment opportunities" and QROPS..
I suspect that even if I suggested to my wife to surf for an hour or so, and then visit makeupalley, that our IP showing on G's radar, would still result in adsense for French ski resorts and kit ( which will be hyped until after easter ) in most of the ad slots available on that site..
G being too simplistic..
Ads relevant to the site subject ( remember the "good old days" of site relevant ads, prior to IBAs and re-targeting ) ..would do better for G and MUA..particularly when one considers just what the annual spend is in France on cosmetics and fashion etc ( one of the highest per capita spends in these consumer sectors in the world ) ..and where L'Oréal and other major cosmetic groups and fashion companies are based..
The site works well though, despite G's sledgehammer approach to geography..congrats to MUA inc ( if it is anyone here, or if they read this at some point :) even the "registration nag" is probably an extremely efficient "hook" to keep the visitors coming back once they have given details ( we, here, are far more reticent about doing so than the average website's visitors, particularly in MUA's demographic )..well put together, and, as you said, tight and focused..
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