hannamyluv - 2:31 am on Mar 22, 2013 (gmt 0)

IBAs and geo-targeting rather defeat that on the site though.. ...just assessed it as a male visitor

Ahh, but see, this page of not for you. You mean nothing to it and so they don't cater to you (no offense, although if you are working a metrosexual thing... ;) ). This page is for tech savvy, young, female and on the verge of being ready to buy makeup. The IBAs would be for makeup. They would have already done their lookie loo reasearch, so their IBA would reflect that. I am not saying it works for every visitor. I am saying in only works for the ones who are ready to buy. And that is who you want anyway.