---- MakeupAlley.com - AdSense Case Study Website Teardown!
Leosghost - 1:55 am on Mar 22, 2013 (gmt 0)
The new page is geared almost exclusivly to a shopper who is already into the sales process and just needs confirmation to buy.
IBAs and geo-targeting rather defeat that on the site though..I visited 10 different pages and each time got adsense for Ski resorts or ski equipement ( in French from French advertisers <= who really push their stuff at end of season..I have not been looking at ski resorts or related sites )..saw only one adsense ad for cosmetics ( top banner spot..each time for the same budget French cosmetic site ) ..actually their links to ebay were the most "in your face" things I noticed..
Colour scheme is very well suited to the subject ..and the ads delivered ( image ads blend well with it ) ..simple to navigate ( as far as one can do so before hitting the "register wall" )..clear..good choice of sizes via the "switcher" in the footer..
Obviously aiming for the under 40 audience..( font size is a little small for over 40s ..yes I see the font size switcher ..but I'd put it at the top too )..easy to see why it would be "sticky" for its target audience..
The community aspect of it works well, I can imagine ( and from thread lengths there it appears to be the case ) that the visitors comments, reviews and dialogues sell it for many..
Only see a button to pinterest..no facebook "like" ..and definitely no G+ ..button choices make sense for their market ..
Didn't read anything of what G said about it..just assessed it as a male visitor with design background and knowledge of the womens fashion* and accessories market would..
*I have some apparel sites..mainly womens stuff , my designs / brand..luxury / expensive..I do not run adsense on them..