hannamyluv - 1:16 am on Mar 22, 2013 (gmt 0)
Well, I will go back to what I said about RealCarTips.com. They made changes that work to appeal to their most profitable segment of the audiance.
A person who wants to buy wants to know "Am I looking at the right product?", "Is this product well rated/good?" And "Oh look, a place to buy it..."
Before, the page was set to appeal to everyone - be they lookie loos or actual shoppers - and when you aim to please everyone, you don't really please anyone. The new page is geared almost exclusivly to a shopper who is already into the sales process and just needs confirmation to buy.
Lesson: pick your best (read most profitable) audience and please them the best. Ad income will increase because they will buy.