Leosghost - 1:29 am on Mar 8, 2013 (gmt 0)
I should also say that I get a lot of IBAs after visiting my competition's sites ..( never having purchased from them and not intending purchasing ) just seeing what they are up to..( have they copied my stuff etc, a lot of which goes on in one of my niches )..they then follow me around for months or even longer ..very very frequently..many times per day..
I know how much the ads cost for the items.."high ticket specialist/luxury goods"..there are only a relatively small number of us are actually manufacturing these items under our own brands..
Like most "luxury" items they actually have very high multiple profit margins..if one has no "middle men"..
The actual manufacturers don't run adsense much at all..only a couple of US companies who have their "brands" made s OEM in Asia..and who also sell through resellers and resellers of resellers, and so on..as many as 8 middlemen in the line in some cases..
So when I see an "end seller" or "online retailer" who is pushing items via re-targetting or IBAs at me ( that they are last in the line of 8 from the OEM from )..I know that they are paying very high money for doing so..and I didn't make a purchase from them..so the publisher has no chance of a click from me..
And if I was already a customer of theirs..and they were "reminding me".via re-targeting..their email list could do it so much better..and wouldn't cost them anything..
On an item costing say $350.00-$500.00 they ( even as an eighth in line retailer ) are making a gross profit of $100.00-$125.00 ( a white label affiliate would be making a gross of around 30% of "sticker"..this "niche" has a lot of "white label" aff' sites..who buy their own adwords..( most of them are hosted on the same servers as the "parent", particularly in the European* part of this "niche" ) and re-target or launch IBAs ) )..Manufacturers ( our ) cost is around $35.00-$50.00..
Adwords for the items is already costly..paying more to follow someone who did not purchase..is not IMO the best way to use their adspend..even if the margins can support it ( although I'm happy to watch them do it ;)..and is a waste of space for the publisher..
* The US has less "middlemen" ..but still only a small number of manufacturers, who supply many others, but at lower markups than is customary in Europe..