Leosghost - 12:59 am on Mar 8, 2013 (gmt 0)
So..how would they re-market to me ..if I didn't get to their site via adwords or SERPS..
Or are you saying that the "code snippets*" are placed before one first visits a site, ( lying in wait to tag me** so to speak ) and that they are talking home to G after my visit to the site..
**nother way to say .."cookie dropper"..as it must signal my IP to G , or how would G know whose IP to re-target to..( frequency and type of re-marketing/re-targeting being incidental to the phoning home of my IP relative to what I did on any site, whether any purchases were made or not, in many cases I'm "stalked" by sites that I have not purchased from )
Not to mention..what wireshark tells me is going on when I hit pages ( over 90% of the web ) which are running Ganalytics..
Not to say that if I ( or any of us ) were G ..that I ( or any of us ) would necessarily do things very different..but I would like to think that I might ;) neither does it make me believe it, when they say that they don't use data gathered from Ganalytics ..
When done skillfully, remarketing campaigns convert well, so advertisers are willing to bid higher for those impressions than in the average AdWords campaign ... maybe a little, maybe a lot.
As Netmeg alluded to earlier, skillful remarketing requires setting impression caps to keep the followup ads from being overdone. A smart advertiser will aim for enough impressions to create an occasional courteous reminder, without coming anywhere near "stalk the user".
So few seem to get the "don't burn money for nothing" , don't "stalk" the visitor or even "don't antagonise the past paying customer" part right..
But presumably G would rather that they didn't get "it right"..they spend more when they don't..many business don't know when to stop throwing money ..and the old "which 50% of their adspend actually works" still appears to escape many..
To the profit of those who do know how to track ROI..
But a publishers site stalking me with ads for cards..when the advertiser should realise that when I need more I'll log into my account ( and bypass the ads ) and order more..isn't good for the publisher..or the advertiser..only G comes out a winner..
Suits some items and services better than others..