FrostyMug - 6:39 pm on Mar 15, 2013 (gmt 0)
Just like 'DeadSea', 'Chris13', and others...
Earnings jumped with Nessie about 50% higher Dec '12, and I'm definitely one of 5,000 as I do not see the arrows on desktop, only tablet/smartphones.
Site NOT TOUCHED since I redesigned after 'above the fold' Jan 19 hit, more than a year ago. Redesign was to remove extra ads and leave 1 on each page, below fold.
I'm definitely experiencing smart pricing in addition to ex-Nessie. CPC down 50%, RPM down more than 50%, clicks down too - all this accounts to loss of 50% and return to pre-Nessie earnings.
But... I see what Google is saying in their explanation, definitely see how earnings jumped with Nessie through my records.
I'm OK with the change & I'm always thankful for any $ I earn through my site. It's a hobby, I have a full time job. Just wanted to understand how and why... so now I know.