plain vanilla non-proxy/non-TOR/non-VPN traffic privacy is an illusion
Yup. All the no-track nonsense and all the rest is just security theater because having your home IP is all that's needed to track most which are nearly static. Unless you can regularly refresh a new IP from your ISP or use a proxy/TOR, you're being tracked and anyone that thinks otherwise is being deluded.
One of my sites requires a session cookie to maintain it's state (shopping cart) and even ISPs that use IP pools like AOL which switch IPs on the fly about every 15 minutes are still trackable from IP to IP is the session cookie remains intact.
That's how you catch people using TORs and stuff because they have to keep the cookie and if the IP changes every access or some such you know you've got a bunch of TOR IPs.