netmeg - 2:09 am on Feb 6, 2013 (gmt 0)
Not everyone can sell direct advertising. Not everyone wants to. Some people just want to write. Some just want to run their businesses. Some just care about recouping their hosting costs.
More to the point, why are you in here trolling for a fight? We've got tons of posts in here that talk about how there's more money (and a heck of a lot more control) in direct ads. This is not new information. Some people just choose not to go down that route. That doesn't necessarily make them lazy.