---- Using AdSense Versus Selling Advertising Direct
martinibuster - 1:41 am on Feb 6, 2013 (gmt 0)
Why can't you do both? I do.
Right, there's no reason a publisher can't do both. DoubleClick for Publishers (including DFP for Small Business) allows publishers to sell ads in-house and have those same ads compete against AdSense for the highest price or simply run in different spots, so you can have both or either/or.