jpch - 12:43 am on Feb 6, 2013 (gmt 0)
So your direct advertisers are paying you $9.39/1000 impressions. They are paying $5.88/1000 on AdSense ($13,530 x 0.68% = $9200)
Couple of questions:
Why would they pay $3.51 (60%) more/1000 impressions to advertise with you when they could have paid less to advertise with AdSense (On a competitors site or a site outside your niche)?
What if some of us are making more than $9.39/1000 with AdSense. Let's say I'm making $10/1000 with AdSense. Is it reasonable to believe a direct advertiser is going to pay me $16 which would be 60% more?