swa66 - 11:24 pm on Feb 5, 2013 (gmt 0)
It depends on a number of things.
- finding direct advertisers is a lot of work,
- how's the long term situation with those direct advertisers ?
- following up complaints, payments, invoices, etc., gettign timely payments, dealign with international issues (most of my potential advertisers would live in a different continent) is all non-trivial and time consuming.
- I find a lot of direct advertisers not all that eager to pay - they want barter deals (pointless in most cases), charity etc. convincing them to pay is a lot of work and might not work at all as they might not have a budget to start with.
- quality of those advertisers that contact me themselves is usually of the level of "no way".
To me Google adsense is far from ideal. But it's little work, little follow-up, and brings in a steady and so far reliable long term stream enough to sustain the sites. Is it enough to live off: no, but I don't need it to be.
I can make more by running e.g. amazon banners for specific products in certain areas (mostly to promote on subject books once the users has clicked deep enough to be interested), and do so. This also removes some advertising blindness and I use those amazon ads also on a chance elsewhere on the site, in order not to use up the niche's decent ads over at google (although I'm slowly lowering that ratio due to the interest based stuff It's too hard to check it all and/or to even find the bottom feeders).
I think the bottom line is
9200 with little to no work or
21600 with a lot of work
I think some go for the 9200 on "auto pilot" and would rather put their effort in creating another 9200 auto pilot by having another successful site (and a next one after that etc.).
In the long run and if you can manage to get into many niches: you might gain more with less effort.