netmeg - 3:24 pm on Feb 11, 2013 (gmt 0)
Well I have event sites, and I notice that tablet behavior is very different from phone behavior, and I haven't done any direct comparisons yet, but it's probably closer to desktop than to phone.
But that said - AdWords is already way too complex for the average business owner. The smart advertisers and agencies are going to find ways around it, but the less savvy ones are going to end up spending a lot more on mobile (at least at first) than maybe they intended.
Basically you used to be able to opt out of mobile, and now you pretty much can't (unless you know enough to set your mobile bids to -300% of your desktop bids)
There's a bunch of free seminars coming up that explain how it all works, and I'm going to take all of them - partly because I'm an advertiser too, but also partly because I'm a publisher with a lot of mobile traffic, and I want to know how it's going to work from the other side. If you want to listen in, the registration link is here.
(the ones that say "Enhanced Campaigns")