edinburgher - 11:45 am on Feb 21, 2013 (gmt 0)
Earnings are not being helped at the moment by the awful SERPs I'm seeing and especially so in the UK
Agreed. And I'm also seeing very poor ad targetting. Wonder if there's any connection? I know SERPS and Adsense are different systems, but they might well share algorithms. It certainly looks to me that Google's understanding of content relevance has taken a dive.