karkadan - 8:16 pm on Feb 4, 2013 (gmt 0)
My main traffic is from South America and Central America. 95% of it.
And they don't care about the Superbowl.
However, February is the month that Google:
1. Makes new experiments.
2. Present new features on Adsense (or start preparing them).
3. New rules on algorithmic changes on its search engine.
4. Low budget from advertisers (which I find it odd, since in the last couple of years, Latin America started to invest on online advertisement).
5. Google's dog ate its homework. (any excuse for paying less is valid). :P