martinibuster - 4:40 am on Feb 1, 2013 (gmt 0)

...sorry to say, but with doubleclick you let a bunch of freeloaders advertise on your websites.

You are misunderstanding what DoubleClick for Publishers is. DFP allows publishers to sell their own inventory of ads so you do not have to depend on Google alone. Having the ability to replace higher paying House Ads over AdSense ads is a good thing. Furthermore, there are no freeloaders in a system where publishers can set a minimum CPM floor.

Please, if you feel a rant coming on, do yourself a favor and read the entire discussion first. Otherwise you run the risk of making yourself look misinformed. I have misspoken and apologized a couple of times in the past myself and it was usually because I hadn't read the entire post. Moti, you stand corrected. Here's the post you evidently did not read:

DFP for small business [google.com...] More complicated than regular adsense. But allows you to show house ads and ads from outside networks etc. in addition to regular adsense Allows adsense to compete against other networks for ad space Slightly slower ad serving than regular adsense - ad unit defines size of ad unit and location - Order - describes the negotiated deal - Line Item Defines the campaign you're running Setting up dynamic allocation Steps: Create a new ad unit Fill in the required information Generate the ad tags More info at google.com/dfp/sbacademy