moTi - 3:21 am on Feb 1, 2013 (gmt 0)
Also, they were pushing DoubleClick for Publishers HARD all day.
now that's an interesting note.
why do they have to push doubleclick aka image banner network so hard but no one has a success story to tell? well, here's why: it's all crap compared to text ads.
here's an exercise:
two ad slots: one is pure text ads, one is pure image ads. compare the outcome.
any more questions?
thing is, if you have both text/image selected (like those who feel that this must be optimizing revenue and after all google says so), you most likely won't notice any considerable difference in earnings compared to text only. with a normal ctr and cpc for text ads, it doesn't necessarily hurt to put image banners in the mix and have the algo display them every now and then, it simply doesn't matter.
what matters is that if you care to look at it separately, you will see that the earnings for image banners are abysmal. in other words: sorry to say, but with doubleclick you let a bunch of freeloaders advertise on your websites. image advertisers would have to pay way more to make it worthwhile. but they don't.
that's some serious info google would never tell you. you will have to learn for yourself.