martinibuster - 7:35 pm on Jan 29, 2013 (gmt 0)
Go mobile and Go Social.
Mobile users will surpass desktop users by 2015.
Run a performance report in AdSense and choose the Platforms option to see devices visitors use to access your site.
Building a mobile site is not just porting existing site to a mobile version. Mobile users have specific needs.
Desktop opimizations work for mobile. Try different ad sizes, ad positioning, etc.
Mobile best practices
Google has a mobile crawler specific for mobile optimized sites. Limit the Google crawler to the mobile only bot to help avoid duplicate content issues. There are two algorithms, with one focused on delivering mobile optimized sites.
Google is working on an adaptive code.