martinibuster - 4:44 pm on Jan 29, 2013 (gmt 0)

DFP for small business

http://www.google.com/dfp/sb [google.com...]

More complicated than regular adsense. But allows you to show house ads and ads from outside networks etc. in addition to regular adsense

Allows adsense to compete against other networks for ad space

Slightly slower ad serving than regular adsense

- ad unit
defines size of ad unit and location

- Order - describes the negotiated deal

- Line Item
Defines the campaign you're running

Setting up dynamic allocation
Steps:
Create a new ad unit
Fill in the required information
Generate the ad tags

More info at google.oom/dfp/sbacademy