martinibuster - 3:55 pm on Jan 29, 2013 (gmt 0)

5. Turn casual visitors into loyal users
- Related content - keep users moving through your site by promoting related articles or products

- What's new, What's Popular
. Highlight your most popular content
. Promote activity on the site, comments, active users, etc.
constantly provide fresh content and and showcase that content on top pages

Social Interaction
Make it easy for users to share and interact with you on favorite social networks

Email
Make it easy to subscribe for email updates, newsletters, or feeds.
. Track incrased engagement
. Several participants recommend Mail Chimp

Surpise and Delight
Set yourself apart from other sites
Distinctive, unique elements

Test, test, test - Get it right before going live
Multivarate testing is more comprehensive
a/b testing is easier
Recommends Google Analytics and Optimizely