martinibuster - 3:33 pm on Jan 29, 2013 (gmt 0)

3. Ensure that users know what actions to take
- Simplify
Don't clutter page with too many actions
priitize preferred user actions in your design
Create a flowing hierarchy
Easy site navigation

- Navigation
Organize content from general to specific

- Search
Provide users with a search box
Consistent placement across site


- Consistency
Have visible call to actions
Maintain site theme with consistent use of colors, fonts and themes