lucy24 - 12:24 am on Jan 23, 2013 (gmt 0)
You'll need to change the site
Er, we're talking about a language with more native speakers than most European countries :P (I looked it up.) I think the bigger problem is that it's also got its own script, and it happens to be a script g### doesn't know. (Looked this up too. You can't search in Malayalam*, and the Google In Your Language program is pretty well defunct now that they've used up the languages they already know.)
Do the ads have to be in the same language as the site? Does g### need to know Malayalam to decide what ads to display, or can it get information from things like alts and metas that might be in English? You're in a state with a very high educational level, so I have to assume that most people with computers can read English. At least the kind of English used in advertising ;)
* For those who don't know: Stress on third syllable. No relationship to Malay.