sgod - 5:15 am on Feb 1, 2013 (gmt 0)
Strange happenings here. Earnings way up today after abandoning DoubleClick for Publishers yesterday and going back to our old Adsense codes, placed directly. CTR is the main factor. CPC is the same, but CTR is twice what it was yesterday. In looking at historical stats, it looks like CTR did drop immediately after we started using DFP late last year (I didn't notice because we had Adsense on the back burner through December). I'm not sure what's going on here, but for the moment I'll operate on the assumption that it's a coincidence and that today's results are a one-day thing.