john_matrix - 3:39 pm on Jan 21, 2013 (gmt 0)
This month is absolute write-off for me. I'm down about 50% on usual CPC and RPM; CPCs are usually £0.18-£0.30, and from 1st Jan onwards I've struggled to achieve £0.10. RPMs usually £1.30-£1.50, and it's been a steady £0.50-£0.60 all month.
My traffic is the same; in fact, it's increased, as it does every January. I get around 1.5-2m pageviews a month, and CTR is still pretty much the same, but earnings are 50% down.
December was pretty good, but things just crashed from Jan 1st onwards. I seriously hope this is just a new year thing and not permanent.
January 2012 was a record month on my site, and I was expecting the same this year.
WHy the f*** does Adsense do this to us?! I use a couple of other ad networks too, and they're down too, so I guess it must just be a January thing.
With the amount of pageviews I get (good, target traffic too - I run a sports website), I should be making more, especially with 1.5-2m pageviews a month.
Let's hope it all sorts itself out for everyone.