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---- Blocking Ad Networks: Pros/Cons


matrix_jan - 5:18 pm on Dec 9, 2012 (gmt 0)


Thanks for the analysis Clarence, the website is not spammy though. Regarding third party ads, I'd say the complete opposite, not only ad networks serve [not spammy] content related ads, but also they are of much higher quality than those coming from adwords. I guess advertisers (mainly giants) from my niche like to work with smaller companies, such as Rocket Fuel and Criteo, more than with G. Currently adwords serves 5 times more ads than other ad networks combined. I don't know if I block adwords there will be enough quality ads from the other networks to serve.


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