Hey, remember those arrows we were all talking about a while ago that Google was testing and we all hated?
Well, get used to 'em. We are about to be "enhanced".
You'll notice a new clickable arrow icon, as well as slight optimizations to font size, spacing and text layout. These enhancements are among the largest that we have made to text ads, and our experiments indicate an uplift in clicks across publishers on the Google Display Network.