incrediBILL - 7:24 pm on Nov 30, 2012 (gmt 0)

I am still waiting for them to block sites with a wildcard. For example, if I wish to block Google adverts, then I should be able to enter www.google.* and every TLD is blocked.

Wrong kind of blocking as that actually has the potential to cut out AdSense revenue, not increase it which is what the current site level blocking does. I don't see Google working on features that will only decrease their revenue any time soon.

FWIW, if you don't want AdSense on all the Google TLDs simply use NOARCHIVE and NOTRANSLATE site wide and that will solve the issue in all search engines, not just Google.

Something like this in .htaccess will do the trick:

<FilesMatch "\.html$"> Header set X-Robots-Tag "noarchive, notranslate" </FilesMatch>