netmeg - 9:20 pm on Nov 26, 2012 (gmt 0)
But do all the keywords in the ad group actually have to appear in either the landing page or the ad copy? If the keywords are extremely relevant to the product, they don't have to match exactly, right?
At this point you should probably take the discussion over to the AdWords forum. There's no one set answer - it depends on if you're targeting search or display, whether you're using broad, phrase or match type (and which type of broad match) and so forth.
I don't know how much experience you have with PPC, but it's a lot more complicated now than it used to be.