Automotive_site - 8:33 pm on Nov 26, 2012 (gmt 0)

"I dunno how much plainer I can say it. Every keyword in your ad group must be directly relevant to your ad."

I understand what you mean now. But do all the keywords in the ad group actually have to appear in either the landing page or the ad copy? If the keywords are extremely relevant to the product, they don't have to match exactly, right?

"As for promoting affiliate offers through adwords, good luck with that. Possible small returns that can be turned off at any time vs huge probability of losing money... that's not ideal."

Well, I am going set a bar on the cpc so I can get an x amount of traffic using my daily budget ($20-$30, let us say) and see if I can get a 2% conversion rate. Even if daily budget (pretty small) gets used up without converting, its not the end of the world. I will experiment further for a bit longer, and if its still doesn't work, I'll give up.

FB advertising doesn't work. People there are not in the mood to buy. The best way to make use of FB is to promote your site to the crowd and build relationships but not advertise.