diberry - 4:13 pm on Nov 9, 2012 (gmt 0)
MFA is kind of a dumb term; in a sense all of us monetizing with AdSense are MFA, and just because a site was created with AdSense in mind doesn't mean it doesn't provide value.
But the true MFA, where some bottom feeder plotzes a bunch of RSS feeds, or scrapes or spins other people's content in order to make a few pennies off long tail search terms - that's more problematic.
Thanks for this definition. You're right, any site conceived with "...and I'll put an adblock here... and here..." could be thought of as MFA. But if the site has original content that is not organized entirely around profitable key phrases, then I would not call it MFA. Adblocks - whether Adsense, CPM, affiliate banners, whatever - are just one way to monetize a site.