netmeg - 2:34 am on Nov 25, 2012 (gmt 0)
Another thing I've noticed is that more and more advertisers are Starting Every Word Of Their Snippets With an Uppercase Letter. Advertisers should be banned from doing this. It looks horrid.
Meh. I'm an advertiser, and I do it because it works.
It's moving away from contextual and more towards personalized and interest based, because that's the kind of advertising that works best for the advertisers.