I noticed a sharp decline in my adsense stats today despite receiving the expected amount of traffic and so I dug in to find out why. I found that many of the text only 250x250 units in particular, which normally display 3 text ads one above the other, were instead displaying one boldly worded ad with the standard two lines of text and that the bottom 40% of the unit is turned into a big arrow.
The arrow box, when hovered over, highlights the entire ad and places a border around it. For obvious reasons I didn't click on them but I hate these already.
- just ugly, they do not fit well with my particular template, not even close.
- The border from the mouseover effect appears if you hover over ANY part of the ad, not just the arrow button
For lack of a better way to describe these units they behave more like image ads now than standard text ads and I have image ads disabled after extensive A/B testing showed it was not a good match on my site. Obviously my earnings today reflect this as well.
What's up with these? Are they the new norm for text only 250x250 units? Can I stop these from appearing?
edit: Ok, these arrow ads are appearing on ALL text only ad units including the 728x90, 336x280 and 468x60 units. Did I miss a "we're changing how Google ads look" post?