Leosghost - 11:01 pm on Sep 4, 2012 (gmt 0)
So..in other words, when G are are paying all the bandwidth and back-end processing charges ..SERPS..they, Google ( and advertisers ) want "precision"..so as not to waste their ( Google's ) money..it is on their, ( Google's ) dime to serve SERPS..
When it is the publishers sites who are paying 99% of the bandwidth and the back-end processing charges..they, Google, ( and advertisers ), are happy to go with
hoping it catches their eyeballs while they're browsing the web
..after all it isn't the their, Google's, ( and advertisers ) dime paying the hosting..only a very small call to their ( Google's ) ad servers..
a needle in a haystack