Leosghost - 8:57 pm on Sep 4, 2012 (gmt 0)
The subject matter, lack or ads, or AdSense TOS is NOT why IBA and non-topic-related ads work for me.
There most certainly ARE ads in my niches, mostly for professional grade products (the consumer ones are against TOS) and I block them, because the people they're targeted to aren't usually the regular visitors to my sites.
I've never seen any ads for any of those KWs on search SERPS..since G began ( consumer grade or Pro ) and when I look at adwords TOS..( in English ) to my "reading", it won't allow ads on them..they fall into a "no" category, like guns and alcohol..
The reason these types of ads work for me is that I not only know my subject matter, but I know who and where and what my audience is.
but , yes the most important part is down to you understanding your particular visitor segment..:)
Sorry, I'm cooking dinner ( in another room ) at the same time this thread is running, and so posting out of "sync"